The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.
Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.
"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.
The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti-one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.
This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw-expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.
The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.
As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.
A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.
The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.
This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."
Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."
Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.
Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.
As fuel prices in Australia reach unprecedented levels, many caravanners are re-evaluating their travel plans. In response, Crusader Caravans has unveiled a 'smart touring' strategy designed to help travellers optimise fuel efficiency and manage costs effectively. - read more
The Australian caravan industry is witnessing a significant shift as Chinese-built caravans gain a stronger foothold in the market. At the Geelong Outdoor Living & Caravan Expo in January 2026, attendees observed an increased presence of imported, Australian-style caravans from Chinese manufacturers. These models are often priced more competitively and come equipped with high-spec finishes, appealing directly to the mainstream touring market. - read more
With fuel prices soaring across Australia, caravan owners are seeking innovative ways to offset travel expenses. One effective strategy is to rent out their caravans when not in use, leveraging tax benefits associated with the sharing economy. - read more
In December 2025, Australian caravan holiday parks experienced unprecedented occupancy rates, setting new records across all accommodation categories. This surge is largely attributed to successful promotional initiatives and a growing preference for domestic travel among Australians. - read more
The Australian Competition and Consumer Commission (ACCC) has issued a stern warning to the caravan industry, highlighting concerns over misleading representations related to pricing and caravan weights. This advisory underscores the importance of transparency and adherence to the Australian Consumer Law (ACL) to protect consumers from deceptive practices. - read more
A caravan loan is a secured loan that uses the caravan as collateral. The loan is available for both new and used caravans and can be used for a variety of purposes including holidays, weekend getaways, and even permanent living. If you’re thinking of taking out a caravan loan, read on for a comprehensive guide to caravan loans and finance in Australia. - read more
Caravan loans are financial products designed to help individuals purchase caravans without having to pay the full amount upfront. These loans make it easier for aspiring caravan owners to break down the cost into manageable installments, making caravan ownership more accessible. - read more
Australia's sweeping landscapes and vibrant coastlines ignite a sense of adventure among many. It's no wonder caravanning has become a favoured way to explore the beauty of this nation. But before the journey begins, understanding the financial aspects of caravan ownership is essential. - read more
Caravanning has become a beloved way of life and holiday choice for many Australians, offering the freedom to explore the vast beauty of our country at a leisurely pace. The lure of the open road and the versatility of having a home on wheels has led to an ongoing surge in caravan popularity across the continent. - read more
Embarking on a caravan adventure can be one of the most liberating experiences, offering a unique opportunity to explore Australia's mesmerizing landscapes at your own pace. However, amidst the excitement, it is essential to ensure that your caravan is protected against unforeseen incidents. This is where caravan insurance comes into play. - read more
Start Here
Get a free caravan finance eligibility assessment and compare options
tailored specifically to your circumstances.
Knowledgebase
Margin Call: A demand by a broker that an investor deposit additional money or securities into the account to cover possible losses.
