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AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.
Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.
"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.
The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti—one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.
This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw—expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.
The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.
As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.
A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.
The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.
This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."
Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."
Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.
Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.
Fresh caravan park accommodation figures have added a practical reminder for Australians weighing up caravan finance: the repayment is only one part of the ownership budget. Caravan Industry Association of Australia’s latest industry statistics, updated on 10 November 2026, show that October park rates were higher across cabins, powered sites and unpowered sites compared with a year earlier, even though occupancy eased slightly in each category. - read more
The Reserve Bank of Australia’s November cash rate increase has given caravan buyers another reason to revisit their numbers before committing to a purchase, upgrade or refinance. The Board lifted the cash rate target by 25 basis points to 4.85 per cent on 3 November 2026, with the new setting effective from 4 November, after judging that inflation pressures remained too broad and too persistent. - read more
Fresh Australian inflation figures have added another reality check for households planning a caravan purchase, upgrade or refinancing decision. The Australian Bureau of Statistics reported that annual CPI inflation rose to 4.3% in the 12 months to September 2026, while trimmed mean inflation lifted to 3.6%. For caravan buyers, the important point is not just the headline number; it is where the pressure is showing up in everyday touring costs. - read more
Fresh consumer warnings about online vehicle scams are a timely reminder for caravan buyers to slow down before transferring deposits, sharing identity documents or arranging settlement. Caravans, camper trailers and motorhomes are high-value assets, and that makes them attractive targets for fake listings, cloned advertisements and sellers who pressure buyers to act quickly. - read more
Recent caravan and RV safety coverage ahead of the spring touring season has put towing compliance back in the spotlight. For buyers, the message is broader than road safety alone. Aggregate trailer mass, gross trailer mass, towball download and payload can all affect whether a caravan is genuinely suitable for a household, a tow vehicle and a budget. - read more
Welcome to your first step towards financial liberation in the world of caravanning! Managing your caravan finance effectively is more than just making regular payments; it's a path to freedom on wheels. Understanding the nuances of caravan finance can unlock the door to early repayment and savings in interest, benefiting you in the long run. - read more
Bad credit may affect whether you qualify for caravan finance, the loan structure you are offered and the total cost of borrowing. This guide explains common assessment factors, responsible lending considerations and risks to weigh before applying in Australia. - read more
The humble caravan has become an emblem of exploration and freedom in Australia, capturing the hearts of countless adventurers. With the cultural fabric intertwined with the spirit of the great outdoors, it's no surprise that caravanning is experiencing a surge in popularity. Traveling with a home on wheels allows one to forge their path and make memories in the cozy nook of familiarity, no matter how far they roam. - read more
A caravan loan is a form of finance that can be used to purchase a caravan and spread the cost over time. In Australia, caravan finance may be offered through banks, building societies, credit unions, specialised lenders, dealerships and other finance providers. The main options include secured caravan loans, unsecured personal loans, dealership finance and peer-to-peer lending. - read more
Buying a caravan can open the door to weekend trips, longer holidays and a more flexible way to explore Australia. Before you borrow, it is worth understanding how caravan loans work, what they can cost over time, and how different loan features may affect your budget. This guide explains the main caravan loan options, the factors to compare, the role of deposits and pre-approval, and the ongoing ownership costs that sit alongside your loan repayments. - read more
Knowledgebase
Credit Default Swap (CDS): A financial derivative or contract that allows an investor to "swap" or offset their credit risk with that of another investor.
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