The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.
Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.
"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.
The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti-one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.
This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw-expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.
The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.
As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.
A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.
The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.
This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."
Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."
Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.
Published:Tuesday, 3rd Dec 2024 Source: Paige Estritori
Please Note: If this information affects you, seek advice from a licensed professional.
In response to escalating travel expenses, a growing number of Australian families are choosing caravan holidays as a more affordable alternative. This trend has led to a significant increase in demand for caravan rentals and camping trips across the nation. - read more
The Australian caravan market is experiencing a notable shift, with Chinese-built caravans gaining a stronger foothold as local manufacturers report a downturn in sales. This trend was evident at the Geelong Outdoor Living & Caravan Expo in January 2026, where an increased presence of imported, Australian-style caravans was observed. - read more
The New South Wales (NSW) Government has launched a proactive initiative to enhance disaster recovery efforts by establishing a panel of caravan suppliers. This program is designed to provide temporary accommodation for residents who have lost their homes due to natural disasters such as floods, bushfires, and storms. - read more
The Sutherland Shire Council in Sydney's south is considering implementing restrictions on the parking of caravans and trailers on suburban streets. This deliberation follows nearly 3,000 complaints from residents in 2025 regarding the prolonged parking of such vehicles, which has led to concerns over visual amenity, reduced sightlines, and safety risks. - read more
Crusader Caravans has been officially recognised as an RV Master Manufacturer, a prestigious accreditation awarded by Caravan Industry Victoria (CIV). This accolade underscores Crusader's dedication to excellence in the Australian recreational vehicle (RV) manufacturing sector. - read more
In recent years, the call of the open road has been answered by more and more Australians through the timeless tradition of caravanning. Sparked by the pursuit of freedom and the comfort of having a home on wheels, the caravan lifestyle has seen a resurgence in popularity. This phenomenon isn't just about being on holiday; it's about the independence and flexibility that comes with owning a caravan. - read more
Whether you’re a first-time buyer or an experienced caravanner, there are a few things you should keep in mind when purchasing a second-hand caravan. In this article, we’ll outline the top tips for buying a second-hand caravan so that you can make an informed decision and end up with a caravan that suits your needs and budget. - read more
A caravan loan is a type of personal loan that can be used to finance the purchase of a caravan. Caravans are a popular choice for Australians who enjoy travelling and camping, as they provide a comfortable and convenient way to explore the country. There are a number of different types of caravan loans available, and the right loan for you will depend on your individual circumstances. - read more
Embarking on the open road with the comfort of a home-on-wheels is a dream for many adventurers. The freedom to explore uncharted territories without the constraints of hotel bookings and fixed itineraries taps into the very essence of what it means to travel. This article aims to guide you through the financial path to achieving your caravan dreams, focusing on a crucial aspect: understanding caravan loan terms. - read more
In recent years, many Australians have embraced caravanning as a popular lifestyle choice. With the freedom to explore vast landscapes and the comfort of home on wheels, caravans offer a unique travel experience. Whether for short road trips or prolonged adventures, the appeal is undeniable. - read more
Start Here
Get a free caravan finance eligibility assessment and compare options
tailored specifically to your circumstances.
Knowledgebase
Personal Loan: A personal loan is a loan provided to an individual or individuals (as opposed to a business) and that can be generally be used for a variety of purposes subject to the approval of the lender.
