The Q3 2025 RV Market Brand Consideration Report, compiled by Retain Media, analysed over 2.8 million search queries to gauge consumer interest and brand consideration. Snowy River Caravans led the imported category with a 16.2% share, reflecting a significant increase of 7% from previous quarters. In the RVMAP category, the brand achieved a 10.2% share, marking a 3% rise.
This surge in consumer interest can be attributed to Snowy River Caravans' commitment to quality, innovation, and value for money. By offering a diverse range of models that cater to various preferences and budgets, the brand has successfully resonated with a broad spectrum of Australian consumers.
The RV market in Australia has been experiencing dynamic shifts, with evolving travel and leisure habits influencing purchasing decisions. Snowy River Caravans' recent success highlights the brand's ability to adapt to these changes and meet the demands of modern travellers seeking reliable and comfortable RV options.
As the industry continues to evolve, Snowy River Caravans' leadership in the Q3 2025 RV Market Report sets a new benchmark for competitors and reinforces the brand's position as a key player in Australia's RV landscape.
Published:Friday, 24th Oct 2025
Source: Paige Estritori
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