Entireti Revamps Managed Account Platform with Salita Portfolio Services

Entireti has revamped its managed account offering following its acquisition of Australian Unity’s financial advice business, launching the Salita Portfolio Services.

This new service aims to cater to both licensed and self-licensed practices, encompassing Fortnum Private Wealth, Personal Financial Services, Akumin (formerly AMP licensees), and Entireti Alliances, its newly branded self-licensed service operations.

The Salita Portfolio Services were previously known as PFS Investment Management, a part of Personal Financial Services that Entireti acquired from Australian Unity in late 2023. Following this acquisition, Entireti was established to serve as the primary parent company overseeing the various licensee entities. This strategic move positions Entireti as the dominant player in the Australian licensee market, concluding an era of institutional control over financial advice licensees with its acquisition of AMP’s licensee business.

The refreshed service is bolstered by the expertise of Lonsec Investment Solutions, now operating under the Evidentia Group. Entireti's robust investment and research team, including John Carnavale and recently appointed chief investment officer Aman Ramrakha, plays a critical role in supporting Salita’s offerings. The investment committee, under the leadership of independent chair Nigel Douglas, harnesses extensive experience from sectors like van Eyk, Perpetual Private, and ANZ Wealth.

The launch of Salita Portfolio Services comes at a time when managed accounts are increasingly seen as key revenue drivers for licensees. This is highlighted by research from CoreData, indicating the rising significance of managed accounts and equity partnerships. The recent census by the Institute of Managed Account Professionals and Milliman reports that the managed account sector has surged to $256.24 billion in funds under management, marking impressive growth from the previous year.

Salita Portfolio Services aims to deliver a suite of actively managed, cost-efficient separately managed accounts (SMAs), with options spanning accumulation, retirement, and direct equities. Additionally, it provides portfolio management services tailored to develop bespoke private-label SMAs that align with individual client needs. This comprehensive approach supports practices within Entireti’s network, managing an impressive $5 billion in funds under management.

Looking ahead, the introduction of Salita underscores Entireti’s commitment to innovation and adaptability in the ever-evolving managed accounts landscape. As the sector continues to expand, Entireti’s strategic positioning through Salita is expected to enhance its competitive edge while offering substantial value to its client base and affiliated practices.

Published:Thursday, 2nd Oct 2025
Source: Paige Estritori

Share this news item:

Finance News

Crusader Caravans Triumphs as 2025 Manufacturer of the Year

08 Oct 2025: Paige Estritori

Crusader Caravans has once again demonstrated its leadership in the Australian caravan industry by securing the Manufacturer of the Year award for 2025, presented by Caravan Industry Victoria (CIV). This marks the fourth time the company has received this prestigious accolade, underscoring its unwavering commitment to excellence in caravan and RV manufacturing. - read more

NRMA's Review Crew: Your Ticket to Authentic Australian Adventures

08 Oct 2025: Paige Estritori

The NRMA has unveiled an exciting initiative aimed at enriching the travel experiences of Australians: the My NRMA Rewards Review Crew. This program invites members to participate in unique journeys across the country and share their authentic experiences, providing valuable insights for fellow travelers. - read more

Crusader Caravans' Buyer’s Guide: A Must-Read for Prospective Owners

08 Oct 2025: Paige Estritori

Crusader Caravans has observed a remarkable surge in interest for their comprehensive Buyer’s Guide and Checklist, with downloads doubling over the recent holiday period. This trend underscores the growing demand among Australians for reliable information to guide their caravan purchasing decisions. - read more

ACCC Warns Caravan Retailers: Uphold Consumer Rights or Face Reforms

30 Sep 2025: Paige Estritori

The Australian Competition and Consumer Commission (ACCC) has issued a stern warning to caravan retailers, highlighting concerns over misleading advertisements and pricing practices that could lead to significant consumer harm. The watchdog's recent report exposes serious failures within the industry, particularly regarding inaccurate information about prices and vehicle weights. - read more

Click for more Finance News

Caravan Loans Articles

Caravan Loan Pitfalls: What to Avoid When Comparing Rates

Exploring the vast and varied landscapes of Australia is a dream for many adventurers, and owning a caravan unlocks the freedom to roam the country at one's leisure. Caravaning is more than just a mode of travel; it's a lifestyle and a hobby embraced by those who seek the thrill of the open road and the serenity of nature. Given the significance of this investment, understanding the financial aspects becomes paramount. - read more

How to Create a Caravan Travel Budget That Works for You

Caravan travel is becoming increasingly popular among Australians, offering a sense of freedom and adventure that traditional travel methods often cannot match. The allure of waking up to breathtaking views and exploring the country's vast and diverse landscapes makes it an ideal choice for those seeking both spontaneity and comfort. - read more

10 Must-Do Checks Before Hitting the Road with Your Caravan

Caravan adventures are an exciting way to explore the expansive beauty of Australia. Whether you're planning a cross-country journey or a short getaway, hitting the road with your caravan promises freedom and exploration. - read more

Unlocking the Secrets of Caravan Financing: What You Need to Know

Financing is a pivotal aspect for many Australians dreaming of owning a caravan. Whether it's the allure of hitting the open road for an extended holiday or finding the perfect weekend getaway, caravanning offers flexibility and adventure. However, purchasing one outright can be a hefty financial commitment, which is why financing options are crucial. - read more

Three Simple Steps To Qualify For Low-Interest Caravan Loans In Australia.

If you are looking to purchase a caravan in Australia, you will likely need to take out a loan to finance the purchase. Depending on your financial situation, you may be able to qualify for low-interest caravan loans. In this article, we will explain what the criteria for low-interest caravan loans in Australia are and how you can get low-interest caravan loans. We will also provide some tips for finding the best deals on caravan loans in Australia. - read more

Start Here

Get a free caravan finance eligibility assessment and compare options tailored specifically to your circumstances.

Knowledgebase

Credit Default Swap (CDS):
A financial derivative or contract that allows an investor to "swap" or offset their credit risk with that of another investor.

This website is owned and operated by Clark Family Pty Ltd (as Trustee for the Clark Family Trust) 43 Larch Street Tallebudgera QLD 4228, A.C.N. 010281008, authorised credit representative of Saccasan Pty Ltd, Australian Credit License 386297. Visit the ASIC website for additional licensing information.

IMPORTANT: We are neither authorised nor licensed to provide finance or financial products and we do not offer any form of credit or other financial advice. All product enquiries and requests for financial and/or other advice on this website are referred to third party intermediaries, insurers and lenders - with whom you can then deal directly. We may receive a fee or commission from these third parties in consideration for the referral. Before any action is taken to obtain a product or service referred to by this website, advice should be obtained (from either the third party to whom we refer you or from another qualified intermediary) as to the appropriateness of obtaining those products having regard to your objectives, financial situation and needs. Whilst we have our own process for vaidating the legitimacy of our referral partners, you should always verify the credentials of your financial adviser before proceeding with recommendations that they may present. Visit the ASIC website for further information.